Stop Leaking Profit Through Discounts
We help 7–8 figure DTC brands recover lost margin and build retention systems that drive full-price growth—without training customers to wait for sales.
See If You Qualify ➜
Attributed Email Revenue Generated
Average Email Revenue Increase
Average Email Attribution
Trusted By eCommerce Brands Like:
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Why Discount-Driven Email Fails at Scale
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Conditioned Buying Behavior
When customers get 20% off every other week, they learn to wait. Your list stops responding to regular campaigns. Every send becomes a countdown to the next sale—and you're forced to keep discounting just to hit revenue targets.
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Peaks Without Stability
Promotions create impressive spikes, but the valleys between them make revenue unpredictable. When sales drop hard after every promo, it strains cash flow, distorts forecasting, and forces you to run another discount just to stay above water.
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No Infrastructure for Margin Growth
Standard account structures break down at scale, creating signal confusion and forcing you to compete against yourself.
The Margin Recovery Protocol
Built to stabilize revenue, grow AOV, and create buying habits that no longer depend on discounts.
1
Building Healthy Buying Habit
A unified system of campaigns, flows, and messaging that gets customers purchasing at full price instead of waiting for sales.
2
Focused on What Matters Most
We identify your North Star KPI, then shape every send, test, and optimization to achieve the outcome that drives long-term growth.
3
Built to Last, Designed to Scale
Long-term infrastructure with pre-planned testing and structured reporting that runs without constant fixes.
What Makes Us Different?
Other Agencies
In-House
Some Of Our Client Results
Sales Fall Off Without Discounts
This brand thought discounts were the only way to drive sales.
We rebuilt their email retention system: stronger flows, more consistent campaigns, and promos used strategically (not as a crutch).
In a few months, owned-channel revenue rose from 22% to 43% of total sales, creating a more predictable baseline without relying on constant discounts.
Before:
After:
Before:
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After:
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The Problem wasn't Ads. It Was Retention.
When we stepped in, revenue was declining. Flows were doing the heavy lifting, while campaigns and SMS were barely active.
We rebuilt the retention engine and increased owned-channel contribution from 22% to 43%.
Today, campaigns drive 31% of revenue, flows 69%, and email alone generates $140K/month.
Wayne Springate, CEO of UnderX
"Their strategic approach to email marketing has helped us connect with our customers in a more personalized and effective way"
"Working with Alex Jones at Sales Surge Email Marketing has been a game-changer for UnderX. His expertise in utilizing Klaviyo has significantly boosted our brand's awareness and engagement. Alex's strategic approach to email marketing has helped us connect with our customers in a more personalized and effective way, resulting in increased conversions and customer loyalty. His dedication and deep understanding of our business needs truly set him apart. If you're looking to elevate your email marketing strategy, I highly recommend Alex and his team at Sales Surge Email Marketing!"
“A complete email turnaround: higher opens, more sign-ups, better flows”
"We’ve been working with Alex for about 6 months now and he has totally transformed our emails! Not only does our own Team now really enjoy receiving the emails (lol), our customer open rate has increased from 37% to 53.1%. Our email pop-up sign up has gone from 2.9% to an average of 10% conversion rate. Our email flows which were previously ranked as poor by Klaviyo are now dramatically improved. Alex is creative, committed to making a difference and really cares. Plus he’s a really nice guy – a bonus!"
Rochel Roland, Founder of Joyful Bath Co.
Awesome Designs That Convert
Take a look at some of our high-converting emails!
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Data Doesn’t Lie
$3M+
Attributed Email Revenue Managed
4x
Average Email Revenue Increase
41%
Average Email Attribution
FAQs
Profit Over Promos is for established eCommerce brands (typically 7–8 figures) that have grown reliant on discounting to hit revenue goals—and want to rebuild predictable, margin-healthy revenue without constant promos.
We help you stop training customers to wait for a sale. Instead of “promo-only” revenue spikes, we build systems that drive consistent purchasing at or near full price.
Yes—strategically. Promos should be a lever, not a crutch. The goal is to reduce “discount dependency” while maintaining (or improving) total revenue and protecting margin.
We design all of the emails for you, the only thing we need from your end are the brand assets (product photos, lifestyle images etc.) and your brand guidelines.
We design all of the emails for you, the only thing we need from your end are the brand assets (product photos, lifestyle images etc.) and your brand guidelines.
You’re a strong fit if:
- Promotions are doing the heavy lifting
- Revenue drops sharply between promos
- Flows are underbuilt or “basic”
- You want stability and margin growth—not just bigger sale days
Ready to get the most out of your email list?
Let's talk and see if we are a good fit to work together!
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